Brief: Make 5065 fair trade coffee the preferred instant coffee brand of students.
Poster »5065 Reasons«
5065 names of coffee growers. Copy: »These are just a few of the coffee-growers and plantation workers who benefit from the fair prices we at 5065 cafédirect offer. They get the chance to create a better future for their families, we get the pick of the crop – and you get to pat yourself on the back while enjoying a cup of great coffee.«