Brief: Make 5065 fair trade coffee the preferred instant coffee brand of students.
Print Ads »Bad Coffee«
»What does your conscience taste like?« — Copy: »Most big coffee companies pay their suppliers only peanuts. We at 5065 guarantee them the best prices, and put a percentage of our profits back into the growers’ organisations. In return, we get the pick of the crop, resulting in the best possible coffee. Treat your conscience and yourself to 5065.«
»Some coffees can leave a bad taste in your mouth.« — Strap Line: »5065. Good. Not cheap.«