Brief: Make Cumbria/The Lake District more appealing to younger age groups.
Family gathering for photo in Lake District (Camera does NOT move)
Mum: »Hurry up, everyone!«
Kids in
Father + Grandma in
Dog + Grandpa in, all shuffle, get in position
Everybody ready; suddenly a
sheep hops into picture
[»BAAAAAA…«]
[SFX: »RRRRRRRR…« self-timer starts] Then »MOO« a cow comes from behind camera…
…just in time for »CLICK« Zoom in on Photo
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For UCLAN Preston, Cumbria
Tagged with Advertising, TV