KMaya.de > Dr & Herbs - Ambient

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Brief: Promote Dr & Herbs Chinese remedies. Continue to change attitudes towards Chinese Herbal Medicine. Make it more familiar and more accessible, break down the taboos surrounding it.

Ambient: Roundabout & Playground

Paint roundabouts, add message with posters: »Feel your health is going round in circles? Let us straighten it out.«
Add signage pointing to Dr&Herbs close to (NHS) Hospitals.
Use yin-yang symbol on seats etc. Plaques on the equipment, e.g. seesaw: »We keep children in balance with 4000ys of wisdom«; swings: »We can help your mood swings with natural remedies«…

For UCLAN Preston, Dr & Herbs
Tagged with Advertising, Ambient