Brief: Get people to buy Persil.
Mum working, boy calls excitedly.
She turns and sees him arriving VERY dirty, with an unidentifiable object in hand.
Boy: »Mum, look what I found! Rover was chasing a mouse and it went in a hole and so I dug it up…«
Close up of Mum’s look of horror
Boy: »…and I think it’s a treasure there or maybe a dinosaur because you know…« (voice goes on and fades)
Camera moves from boy to washing machine with PERSIL on top. [boy still talking in background]
VO: »A few years later, this…«
Mum smiles a little
VO: »…will be one of those ‘treasured moments’«
»Persil. Because life is like that.«