KMaya.de > Ribena - TV »Cowboy«

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Brief: Make young adults proud to be seen with a Ribena Blackcurrant Carton (as opposed to a bottle).

TV spot »Cowboy«

Glorious sunset in a western landscape; a lone rider.
Narrator: »Here in the great prairie, life is tough and nature is still serene…«

zoom in on rider’s head; looks like he’s going to light up
»…this land is the best — grand and pure, just like the taste of…«

blank screen or pan to just sky
[SFX: SSSSLURRRRP!]

camera moves to front view to show cowboy drinking from Ribena carton
»…Ribena in cartons!«

»Pure taste. No additives needed.«

For UCLAN Preston, Ribena
Tagged with Advertising, TV