> Ribena - TV »Cowboy«

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Brief: Make young adults proud to be seen with a Ribena Blackcurrant Carton (as opposed to a bottle).

TV spot »Cowboy«

Glorious sunset in a western landscape; a lone rider.
Narrator: »Here in the great prairie, life is tough and nature is still serene…«

zoom in on rider’s head; looks like he’s going to light up
»…this land is the best — grand and pure, just like the taste of…«

blank screen or pan to just sky

camera moves to front view to show cowboy drinking from Ribena carton
»…Ribena in cartons!«

»Pure taste. No additives needed.«

For UCLAN Preston, Ribena
Tagged with Advertising, TV