Brief: Increase the appeal of Viz amongst young adults.
Scene: busy pedestrian area; Man pushes through crowd very rudely.
[SFX: ugh oof »hey!«]
Man makes it to a public toilet. Just as he’s about to enter, he notices a newsstand.
Cut to blank screen.
[Quiet, then sigh of relief: »Aaaaah!«]
Cut to him sitting and reading VIZ
Zoom out to reveal him on a bench next to the newsstand. An old lady sits next to him.
Old lady makes disgusted face and leaves.