Brief: Promote Dr & Herbs Chinese remedies. Continue to change attitudes towards Chinese Herbal Medicine. Make it more familiar and more accessible, break down the taboos surrounding it.
style: b&w brush + ink
A young GP and a VERY old Chinese doc fight; throw equipment (syringes > acupuncture needles; pills > herbs)
V: »Some say TCM is not up to western standards.«
Now they fist-fight, martial arts-style, jumping, bouncing, flying…
V: »Well, we might be 4000 years old, but we’re still going strong as you can see.«
Both exhausted, GP has coughing fit
V: »It’s time to stop fighting.«
Chinese doc gives GP herbal tea, coughing stops
zoom in on hands and…
V: »Let us help you as we have helped billions of people over thousands of years.«
…morph into logo
For UCLAN Preston, Dr & Herbs
Tagged with Advertising, TV