> Dr & Herbs - TV »4000 Jahre«

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Dr & Herbs ist eine Kette von Läden für traditionelle chinesische Medizin (TCM). Die Kampagne soll diese Art der alternativen Medizin bekannter machen und einige Vorurteile ausräumen.

TV spot »4000 years ago«

Scene: Caveman sleeping in dark and cold cave; Style: rough woodcut
«What was life like 4000 years ago? Well, they had accommodation…«

pan to: two cavemen eating freshly killed bear
«…they had food, just like us…«

cut to: close-up of wild looking grunting caveman
«…and even doctors!«

zoom out to patient getting anaesthetized.
Just before the hit…

screen goes black
[sfx: WHACK!]
«That’s not bad at all, is it?«

Scene: Chinese city; Style: brush + ink
«Let’s see what’s going on in a different part of the world at the same time. In China they also have accommodation,…«

pan to: busy market scene, s.b. cooking with a wok
«…and food…«

cut to: Chinese doc preparing herbal tea
«…and doctors«

zoom out to: »hospital« scene with another doc doing acupuncture;
Dr&H sign on front

morph into logo
«Dr&H brings Traditional Chinese Medicine to you. And 4000 years of wisdom.«

Für UCLAN Preston, Dr & Herbs
Einsortiert unter Werbung, TV