Dr & Herbs ist eine Kette von Läden für traditionelle chinesische Medizin (TCM). Die Kampagne soll diese Art der alternativen Medizin bekannter machen und einige Vorurteile ausräumen.
Scene: Caveman sleeping in dark and cold cave; Style: rough woodcut
«What was life like 4000 years ago? Well, they had accommodation…«
pan to: two cavemen eating freshly killed bear
«…they had food, just like us…«
cut to: close-up of wild looking grunting caveman
«…and even doctors!«
zoom out to patient getting anaesthetized.
Just before the hit…
screen goes black
[sfx: WHACK!]
«That’s not bad at all, is it?«
Scene: Chinese city; Style: brush + ink
«Let’s see what’s going on in a different part of the world at the same time. In China they also have accommodation,…«
pan to: busy market scene, s.b. cooking with a wok
«…and food…«
cut to: Chinese doc preparing herbal tea
«…and doctors«
zoom out to: »hospital« scene with another doc doing acupuncture;
Dr&H sign on front
morph into logo
«Dr&H brings Traditional Chinese Medicine to you. And 4000 years of wisdom.«
Für UCLAN Preston, Dr & Herbs
Einsortiert unter Werbung, TV