> Dr & Herbs - Ambient »Chinese Inventions«

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Brief: Promote Dr & Herbs Chinese remedies. Continue to change attitudes towards Chinese Herbal Medicine. Make it more familiar and more accessible, break down the taboos surrounding it.

Ambient: Sticker campaign »Chinese Inventions«

No mention of Dr&Herbs. Use before a new store is opened, follow up with posters and ads.

For UCLAN Preston, Dr & Herbs
Tagged with Advertising, Ambient